I mean. What a fun…thing…to do…. Who doesn’t want to learn how to cook chicken from the very man himself?
I guess Kentucky Fried Chicken wanted to hop along the VR train. They designed this pretty-terrifying VR “escape room” where you’re imprisoned until you learn how to cook true KFC chicken from the frightening, slightly-demonic voice of Colonel Sanders. Working in fast food was hard enough, but having to live through this horrifying tutorial? It’s definitely bizarre, to say the least.
If you’re one of the lucky soon-to-be KFC employees, you’ll be able to play this “game” via Oculus Rift and complete the five-step process of cooking chicken–inspecting, rinsing, breading, racking, and pressure-frying–so that you can get out. Maybe they designed it so that they’d waste less chicken trying to train their new employees. Or maybe they just want to spook their trainees? According to a KFC spokesperson, this VR game is supposed to supplement the existing “Chicken Mastery Program“. Not gonna lie, a chicken mastery program sounds pretty awesome. Especially if it involves eating a bunch of fried chicken.
That being said, this isn’t the only weird thing that KFC has done in the name of all-things-chicken. Here’s some more.
- In summer 2015, KFC released a fried chicken bucket that doubled as a photo printer. What was the point? It was dubbed the Memories Bucket and released in Canada.
- KFC Hong Kong produced flavored nail polish so that you can paint your nails, lick them, and taste some delicious fried chicken. It was produced in two “flavors”, the original recipe and hot n’ spicy. I mean…the idea is weird, but it doesn’t sound so bad. I’m pretty sure I’d wear it, even if it’s just for fun.
- A comic book.In July 2017 KFC partnered with DC Comics to create a comic book. The story revolved around a bunch of different and equally terrifying-but-also-fascinating Colonel Sanders. As if one wasn’t enough! In the book, they’re all trying to battle each other for ultimate dominion over fantastic fried chicken. Sounds like a battle I’d like to join, honestly.
- There’s no limit to what you can do with fried chicken. If you love fried chicken as much as Colonel Sanders does, then you’ll probably love the idea of KFC SPF 30 “Extra Crispy sunscreen“. It’s pretty nice of KFC that even though they love cooking chicken, they’re also making an effort to prevent humans from being cooked by the sun. Who doesn’t want to smell like KFC chicken? I feel like if I used this sunscreen I’d randomly start chewing on myself. Maybe it’s not such a good idea after all.
- Yankee Candle scents are so yesterday and last year and five years ago. You know what’s in now? Fried chicken scented candles. Instead of decorating your home with basic scents like vanilla or flowers, fill it with the wonderful aroma of freshly fried, crispy, delicious chicken. Haha, just kidding. This one was just a social media stunt from KFC New Zealand–but wouldn’t it be an awesome idea? The more I write the hungrier I get. Thanks, KFC.
- KFC-branded phone. It’s apparently being released in China in honor of its 30th anniversary in the country. The company has partnered with Huawei, one of the biggest smartphone manufacturers in China, to create the sleek red phone. Unlike in the States, many KFC orders in China are made through a mobile application. Mobile payments and mobile banking are huge in the country, so maybe it makes sense that they’d release a phone. It’ll be a little over $161 and will have the KFC app ready installed. Another app that’s supposed to be available on the phone is K-Music, which lets you choose the songs you hear in any KFC restaurant you visit.
So we could definitely look at the horrible VR training exercise as another offering in a long line of weird and crazy publicity stunts. It’s already making its way around the Internet!
RELEASE THE BIRDS. What do you think about the training game and the other stunts that KFC has pulled? Honestly, their marketing director is doing a pretty good job at keeping the company relevant and fresh. Kind of makes me want to grab a bucket of KFC, and maybe that’s what they’re aiming for. Hate the idea? Love it? Does it make you want to work for KFC?
Tell me your thoughts in the comments!