Game developers should do whatever they can to make their in-app purchases as appealing as possible. Whether it is faster resources, powerful items, or more chapters, the cash shop should make the game, even more, entertaining and addicting than it already is. Many developers don’t show much interest and effort to make the in-app purchases presentable. This is expected since developers want to make their gameplay as accurate as possible, but it will all be a total waste if you can’t get anyone to consider throwing a few bucks your way.
Look at the following user interface decisions that some of the top grossing game have made and inculcate them into your game too.
- Make Sure The Menus Are Easily Available: After all your hard work that you have put into the game, it would be very disappointing if players are not buying something from your cash shop only because they didn’t know how to buy them. Make sure that your UI is designed so well that the players can easily navigate the menus and accurately locate your in-app purchase screen. You can ask your playtesters to try and perform an in-app purchase. If your playtesters need to struggle to find the in-app purchase screen or if it is taking a long time for them to figure it out, it is time to make some changes.
- Make Buttons And Menus More Engaging: A UI expert knows how quickly people get attracted to flashing lights and colors. Casinos have used this strategy for years with gambling games that bombard passer-byes with glowing lights, bright UI screens, and even winning sounds. This is why many successful games apply more shaded areas and animated effects to improve the chance of players watching the promotion being offered. The main trick that UI designers use is blur test. This requires squinting your eyes to see if the UI elements are still clear and readable. The goal is to boost the contrast on the button advancing your cash shop so that it is brighter than other parts of the screen and thus grab more attention. While most would argue that this is getting too pushy, a full-screen promotion can also be very productive. Instead of irritating players by having it pop up after every level, only use full-screen advertisements when you’re offering discounts or introducing a special sale.
- Use Visuals and Language That Are Engaging and Familiar: For many developers, there’s a lot of satisfaction in making their game feel unique. While creativity and innovation are more than welcome when it comes to gameplay, players may be more willing to press that purchase button if it looks straightforward and familiar to them. That is why many top-grossing games, share a few similarities when it comes to their UI.
- Attractive Offers: Usage of badge icons to grab player’s direct attention to the offer they think is the best and engaging one is required. Make sure to add phrases like “New!,” “Best Deal!”, or “25% Off!,” so players can realize why the particular item or bundle is worth picking up at that very moment. Also, don’t forget to design the badges/icons, that contrast with the rest of the screen and can stand out.
What are the strategies you follow to increase your game’s in-app purchases? Let us know in the comments section or Tweet us @essjay_ent!
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