Who wouldn’t want thousands of people to check out their game, especially when it is near its release? There are many games lovers out there who would apparently love your game, but they may never come to know about its existence unless you exhibit it.
Have you ever been to a trade fair before and seen all the hard work that went into attracting your attention? Here are some tips that you can follow before preparing for the event and get the most out of your next exhibition:
- Make Your Booth Approachable: If you’re at a massive event, it means a lot of people are going to be able to see your game. After knowing this, the biggest mistake you can make is designing your booth so that they can’t see it easily. This includes making your space personal and enclosed. The problem with this is that many people will only see walls and not your game. It is a great idea to face your booth toward where you think most of the people will walk by. This doesn’t apply if your booth is against a wall as there would be only one direction where your booth can face. Try to get more attendees that will catch a glimpse of what you’re showing off.
- Be Unique: The biggest challenge that comes with displaying your game at a big event is getting the attention that your game deserves. But how is it possible with so many booths surrounding yours? One thing you can do is avoid doing what all the other booths are doing, even if it is working for them. Instead, try making your booth appealing and unique. Use your brain and come up with shapes, designs, and colors that you think no one else will try pulling off.
- Prepare for Problems and Exhaustion: Exhibiting at any fair means remaining active for more hours in a row than you’re apparently used to. So take plenty of rest and stay well nourished during the event. Bring snacks along with you that you can munch on whenever you get the chance, and there aren’t a lot of people in your area. This way, you won’t panic when a disastrous bug renders your game play or when you have a line of people waiting to play. If you stay calm, you can tackle the issue peacefully and eventually sort out things to again demonstrate your game.
- Set Up An Event Or Two: Video game trade shows have a great competition for attention. Setting up fun events might get people to look your booth’s way and probably not the one nearby. Since people love rewards, conduct frequent contests where the winner gets assured prize. This can include letting the visitors play your game to see who gets the highest score out of the total participants, or some random intriguing events. The main goal is to obtain the visitor’s attention and probably engrave your game’s name in their minds.
Have you ever set up your booth in any game fair? Share your experiences with us in the comments section or Tweet us @essjay_ent!
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