If there’s one thing that many indie game developers are trying hard to learn is to make their game success at the first step. There is a reason why companies are ready to pay millions for YouTube ads and TV commercials. The same goes for video games, if people does not hear about your game, it is hard for them to discover about your game. Below are the five requirements, we feel every good game marketer need to try:
- The Marketer Should Know About the Game Community: The fact is, there are only a few industries out there that have active communities in video games. From writing reviews and to following social media pages and giving feedback, gamers are a very committed bunch. So, without an appropriate support from the gaming community, possibly your project will fade away into ambiguity in no time. Whoever is promoting your game needs to identify what works best to get people involved in your game along with being cautious not to bring in negative attention.
- The Marketer Need to Deal with Negative Feedback: No matter how thrilling and wonderful your game is, someone is going to tell you why they hate it. If your marketer has a hard time not taking feedback personally, they may not be the one for the job. Find or be someone who can set aside the feelings related to the game and instead concentrate on what the people are recommending or trying to say. Instead of leaving a bad impact of negative feedback on yourself and your team, see it as a valuable criticism that can help you to enhance your game.
- The Marketer Should Actively Promote the Game During Development: Game development teams that don’t begin with their game’s marketing at the beginning are at a severe disadvantage after its completion. Your marketer needs to do whatever it takes to spread the news about your game long before its release date. In this way, your game would already have a group of people predicting its release and probably telling others to pick it up as well. The marketer needs to make use of every possible tool available. A Facebook page isn’t enough anymore. There’s a lot of people you’ll only reach if you also have accounts for other popular sites and social media pages like YouTube, Twitter, Twitch, and much more. Promoting a game properly is busy work, which means your marketer should be ready to dedicate several hours a week to the task.
Have you hired a marketer for your game? Or Do you have any other tips to improve a game’s promotion? Let us know in the comments section or Tweet us @essjay_ent!
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