Video games’ ‘creative director’ is a comparatively new job title.
The term comes from the shift from publishers to studios for the management of a game. Not every studio hires a creative director. Instead, they choose to distribute all the work between the game’s lead designer, lead artist or lead programmer. Those studios that hire creative directors are more established, and most of the projects will have one creative director.
So, the creative director’s job is to supervise the look and feel of a video game and he can make some high-level decisions about the budget, schedule, and interaction with publishers. The job responsibilities include marketing the game also.
Being Creative: Adjusting Look and Feel
Creative directors are responsible for making sure that all assets of the game, such as text, sound, and graphics are coherent, and it offers the exact ‘feel’ that the director wants. Also, a creative director is responsible for creating the game’s storyline, characters, and other aspects.
He needs to ensure that the products and action of the team match the creative vision. The creative director must also be able to unify, inspire, and mentor his team into building what they want. Hence, a creative director requires a lot of experience in the game industry and with human resource management.
Schedule and Budget
A creative director is wholly responsible for maintaining the game budget and schedule, and for making both difficult as well as important decisions related to the game. It is at the head of the director if a game does not come in under budget and schedule, so good management skills are a must. The creative director has the right to make the decisions within the game constraints, even if it means reducing the creative vision, but knowing when to do so is a fundamental skill for a director.
How to Handle Publishers and Marketing
Since the game is the brainchild of the creative director, it is his responsibility to interact with the marketing department and publishers. It’s also their duty to attempt to sell the game to executives and publishers not currently involved in the project. It is essential for a creative director to be good with people and good at sales. He should know exactly how to market the game and who to sell it to.
A creative director is the game’s upholder, someone who manages each part of the process and takes decisions about the game’s creative vision and direction.
Creative directors form an essential part of the game management, and getting employed in such an influencing role requires the significant experience and skills.
Did we miss any role and responsibility of the video game creative director? Let us know in the comments section or tweet us @essjay_ent!
DISCLAIMER: THE VIEWS AND OPINIONS EXPRESSED IN THIS ARTICLE ARE SOLELY THOSE OF THE ORIGINAL AUTHORS (THIRD PARTY) AND OTHER CONTRIBUTORS. THESE VIEWS AND OPINIONS DO NOT NECESSARILY REPRESENT THOSE OF SALJACK ENTERPRISES, IT’S STAFF, AND/OR ANY/ALL CONTRIBUTORS TO THIS SITE. PLEASE CONTACT US FOR PERMISSION TO REPUBLISH/REPOST/REBLOG/QUOTE ANY ARTICLE PUBLISHED BY US.