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Easy Ways to Promote Your New Game. Presented by Saljack Enterprises. Gaming. Media & Entertainment.

Nowadays games are everywhere. Whether it’s on your phone, tablet, computer, or on your TV. In a market full of great content, how do you get your game out in front of the people who want to know about it and play it? You can see every other ad on YouTube about whatever big game is coming out next. The big games get a lot of coverage from various publications and blogs, whose readers are hungry for the latest scoop. So to promote your game do you need to pay big for the advertising? If you are new to game development, your budget won’t allow for big advertising, and you will have to work really hard to get an audience that is aware of your game. But try these steps, they may help you in promoting your new game:

Start Early: If you have a product that represents the look and feel of your game, start marketing that product as soon as possible as you can scale this up as your game develops. You can even produce game demos and trailers. If you will start marketing your game once, it is completed, then you won’t be able to reach your audience easily. By starting early, you can build relationships with your influencers and keep them aware of your progress and the news related to your games.

What else should you have?

A website can be useful in promoting your game. You need a destination to which you can direct people who are curious to learn more. If this isn’t your first game, your website can act as a home to your other creations. Make sure to arrange the games in a separate and distinct way. You can also build a website that is particularly for the game you’re currently working on. In both the case, you will need to keep your website updated. It is a good option to come up with a free content release strategy that could be either a screenshot of your progress every other week or a new feature release. Interesting content will make more sense depending on the progress of the game. You will have a timeline that will help you in your media outreach.

Social media is an another wonderful tool. You can put your Behind-the-scenes videos on YouTube, but before putting the video make sure that you are not wasting your and your viewers time. So, the video should make sense, and if your personality doesn’t come through on the video, then it might not be the best way to go. It should be funny and compelling instead of showcasing the making of a stressed game in a fluorescently-lit office building. It isn’t going to leave people demanding for more. Hence, if you have a team that is fun-filled and enjoy while doing their work, then you could give video a shot!

Twitter and Instagram are also great mediums to generate the buzz. But both of them requires followers if you don’t have followers, nobody is going to see your content. Hence, getting followers can be challenging!

You either need to generate high-quality, engaging content yourself, or you need to curate that great content. People will definitely follow you if you can make yourself an authority in your field, but this strategy requires time so start this at an early stage.

Do you know any other easy method to promote a new game? Let us know in the comments section!




24 thoughts on “Easy Ways to Promote Your New Game

  1. jullienne says:

    people nowadays are fond of social media like facebook and instagram. marketing also can be done through the social media apps and are quiet accessible to almost everyone.

  2. irish says:

    i think social media is the best way to promote your game. there are many people who uses social media for many things and since it just needs internet connectin, you’ll be able to reach many people at once.

  3. Toriiana says:

    There is no better marketplace than Facebook. I think you only need to be creative enough so that your new game will become viral and many people will get interested with it.

  4. Ichiro says:

    Hey Youtube is good too! I think I remember an article here about gamers making money by posting videos of themselves playing.

  5. Finn says:

    Building a website is definitely the first priority. Once the website is up and running, you can set up the Facebook, Twitter, and Instagram pages to promote your new game.

  6. Esperanza Khan says:

    Honestly, social media is the best way to spread the word. Everyone has a social media account and the word spreads like wildfire.

  7. Marco says:

    Facebook is the answer! The easiest, cheapest, and quickest way to sell anything in the world. Since that’s sorted, what you have to do is to make sure your new game is the best out there. Focus on that!

  8. Josie says:

    Maintaining a blog is a good way to promote your new game. Without a doubt, a blog is profitable (ads) and if you promote your new game on it, it will increase web traffic for your blog, which will in turn increase profitability for your blog. You can expound on your new game, post a video tutorial, basically you can do anything on your blog!

  9. Jonathan says:

    Social media has proven to be the best tools to promote anything. Snap a few pics and put your game link, let the network to the magic

  10. Rebi says:

    Social media is very important especially if you have plenty of contacts with you and a wide influence. Most importantly the game should be suitable for everyone.

  11. Hafish says:

    Yeah everybody’s on social media these days. It’s one big marketplace. So promotion is a no-brainer. But will your new game be a hit? Work on content, make it engaging, as what the article above says.

  12. Chica says:

    Nowadays you don’t have to spend to promote your product. Post your new game on your Facebook page and it can be easily seen by your friends. If your game is really top-notch, then your friends will do the promotion for you. They liked it and obviously they will share it!

  13. Facebook and Youtube are key. Even doing game signings at EBGames or other gaming stores is a good way to draw attention to your product.

  14. Lagertha says:

    I think Facebook page/group or even ad will really boost your game product. It’s really effective, Out of all new social medias available, Facebook is still the best one to promote.

  15. Shiri says:

    Social media is really a powerful tool for promoting a new game. Almost everyone is using social media so it’s really a great tool for marketing and advertising.

  16. Mark Anthony says:

    Facebook is another one medium you can use to advertise your game. And also YouTube so that they can view your games.

  17. Joel says:

    I agree that starting early and releasing the game demos for the customer is really one of the best way to promote your games, however I really hope that more and more game developers (especially those of you who just started to make their game and reading this site) will realize that what most of the gamers like myself are tired of is when the developer release the game with lots of bugs which makes us feels like playing the beta/demo version (or heck even the alpha version) of the game, while expecting us to pay the full price of it. I understand that sometimes limited budget will create a time constraint that makes the developer so eager to rush & push the games out, however please also be fair with us, if your game is in beta version pls don’t sell it at full price, most of your customer will not be happy about it.

  18. Mau says:

    Marketing is an interesting subject for me so I always enjoy this kind of post. Maybe in addition one could generate buzz in forums? Or get word out by guest posting on gaming websites and such. Marketing a product is hard but it could be fun as well.

  19. Mansoor says:

    Aside from social media, Youtube is still a very profitable route. Create a Youtube channel, post video tutorials about your game, and have the game download for free! This will also be a good springboard for your next (and more difficult) game.

    1. Darwin says:

      I agree. This is the most effective way for your game to be notice.

  20. Ernie says:

    Social media has changed the advertising landscape. Nowadays you don’t need a big budget to introduce a new product. Just post it on Facebook, Instagram or Twitter and you have the world as your audience.

  21. Yeah, starting online is a great way to get buzz over any big trend. T.V. and magazine ads are also a good way to draw some attention to your product.

  22. Sebastian says:

    Investing in an advertising campaign is essential, everything should be included in the budget for the official launch. Social networks must be included to be able to enjoy its enormous benefits.

  23. Jhonn says:

    Social media is the best way to promote anything! Millions of people can see and read about it.

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