Nowadays games are everywhere. Whether it’s on your phone, tablet, computer, or on your TV. In a market full of great content, how do you get your game out in front of the people who want to know about it and play it? You can see every other ad on YouTube about whatever big game is coming out next. The big games get a lot of coverage from various publications and blogs, whose readers are hungry for the latest scoop. So to promote your game do you need to pay big for the advertising? If you are new to game development, your budget won’t allow for big advertising, and you will have to work really hard to get an audience that is aware of your game. But try these steps, they may help you in promoting your new game:
Start Early: If you have a product that represents the look and feel of your game, start marketing that product as soon as possible as you can scale this up as your game develops. You can even produce game demos and trailers. If you will start marketing your game once, it is completed, then you won’t be able to reach your audience easily. By starting early, you can build relationships with your influencers and keep them aware of your progress and the news related to your games.
What else should you have?
A website can be useful in promoting your game. You need a destination to which you can direct people who are curious to learn more. If this isn’t your first game, your website can act as a home to your other creations. Make sure to arrange the games in a separate and distinct way. You can also build a website that is particularly for the game you’re currently working on. In both the case, you will need to keep your website updated. It is a good option to come up with a free content release strategy that could be either a screenshot of your progress every other week or a new feature release. Interesting content will make more sense depending on the progress of the game. You will have a timeline that will help you in your media outreach.
Social media is an another wonderful tool. You can put your Behind-the-scenes videos on YouTube, but before putting the video make sure that you are not wasting your and your viewers time. So, the video should make sense, and if your personality doesn’t come through on the video, then it might not be the best way to go. It should be funny and compelling instead of showcasing the making of a stressed game in a fluorescently-lit office building. It isn’t going to leave people demanding for more. Hence, if you have a team that is fun-filled and enjoy while doing their work, then you could give video a shot!
Twitter and Instagram are also great mediums to generate the buzz. But both of them requires followers if you don’t have followers, nobody is going to see your content. Hence, getting followers can be challenging!
You either need to generate high-quality, engaging content yourself, or you need to curate that great content. People will definitely follow you if you can make yourself an authority in your field, but this strategy requires time so start this at an early stage.
Do you know any other easy method to promote a new game? Let us know in the comments section!
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